Managerial Economics A Problem Solving Approach

9780324359817

0324359810

Presenting minimal theory and maximum practical insight, this breakthrough new text re-energizes the MBA microeconomic theory course. MANAGERIAL ECONOMICS: A PROBLEM-SOLVING APPROACH is the exciting, interactive, accessible alternative to dry traditional texts. The only book written specifically for the MBA-level managerial economics course, this innovative first edition equips MBA students with all they need to know to make rational, profit-maximizing business decisions -- in the real world. Theory based but not theory emphasized, MANAGERIAL ECONOMICS includes less math and technical models, as well as fewer graphs and figures, than traditional managerial economics books. It teaches students to solve problems rather than learn models. Students gain a solid understanding of the economics behind the real-world decision-making process as it presents each economic topic in an intriguing, particularly relevant way. Using a decision-making framework, the book places managerial decisions in context, asking students at the beginning of each chapter how they would deal with a particular issue and then detailing the economic and business insight to lead students to the most rational decisions. End-of-chapter material continues to put students in the role of decision maker as they work through managerial situations, helping them sharpen their skills and draw parallels to their own work experience. Succinct mini lectures interspersed throughout chapters help students see the theory behind microeconomic topics and then immediately apply it, making the text a freestanding book that does not require an additional microeconomics tutorial. With a lively, interactive approach, MANAGERIAL ECONOMICS focuses on the kinds of decisions managers face on a daily bases, making it an excellent resource for students pursuing business -- rather than academic -- careers.