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9780471097914

Mail Order Selling How to Market Almost Anything by Mail
Mail Order Selling How to Market Almost Anything by Mail
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  • ISBN-13: 9780471097914
  • ISBN: 0471097918
  • Edition: 3
  • Publication Date:
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

SUMMARY

A user-friendly, practical guide to starting and running a successful mail order operation. Describes what sells best through mail order, how to target prospective buyers, how to manage the new business and how to market through direct mail, print ads as well as TV and radio advertising. This revised, updated and expanded edition covers using a PC, telemarketing, promotion and publicity and more on direct marketing. The appendix contains examples of filled-out federal income tax forms.Burstiner, Irving is the author of 'Mail Order Selling How to Market Almost Anything by Mail', published 1995 under ISBN 9780471097914 and ISBN 0471097918.

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