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Launching New Ventures
Launching New Ventures
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Launching New Ventures


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Edition:  5
Pub Date: 
Publisher:  Houghton Mifflin Company College Divisio
Summary: Launching New Ventures provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan.The Fifth Edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-start-up and start-up stages of a new ...business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture checklists, and the advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.

Allen, Kathleen R. is the author of Launching New Ventures, published 2008 under ISBN 9780547014562 and 0547014562. Twenty three Launching New Ventures textbooks are available for sale on ValoreBooks.com, thirteen used from the cheapest price of $14.50, or buy new starting at $57.69.
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  • by Seneca

    This book was bought for my Intro to Entrepreneurship course.

    Nothing. Only used it for two exams the whole semester.

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Product Details
Launching New Ventures

ISBN-13: 9780547014562

ISBN: 0547014562

Edition: 5th

Pub Date:
Publisher: Houghton Mifflin Company College Divisio
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