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Kmart's Ten Deadly Sins How Incompetence Tainted an American Icon

by

Turner, Marcia Layton

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Rating: (142) 89% Ships From: Benicia, CA Shipping: Standard, Expedited Comments: Text pages slightly
discolored. GOOD with
average wear to cover and
pages. We offe... [more] Text pages slightly
discolored. GOOD with
average wear to cover and
pages. We offer a
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Kmart's Ten Deadly Sins How Incompetence Tainted an American Icon, ISBN 9780471435938 Own This Book? Sell It
ISBN-13:

9780471435938

ISBN:

0471435937

Publisher: Wiley & Sons, Incorporated, John Summary: Advance Praise "It's not a pretty story, but it is a well-told story of the decline and fall of Kmart, the discount chain that pioneered the new category that brought us Wal-Mart. Every would-be entrepreneur should read this cautionary tale." -Al Ries, Chairman, Ries & Ries "A well-written comparative analysis of why Kmart failed and Wal-Mart continues to thrive. The management lessons found in the book can be widely [read more]
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Product Details
ISBN-13:

9780471435938


ISBN:

0471435937


Publisher: Wiley & Sons, Incorporated, John

Advance Praise "It's not a pretty story, but it is a well-told story of the decline and fall of Kmart, the discount chain that pioneered the new category that brought us Wal-Mart. Every would-be entrepreneur should read this cautionary tale." -Al Ries, Chairman, Ries & Ries "A well-written comparative analysis of why Kmart failed and Wal-Mart continues to thrive. The management lessons found in the book can be widely applied." -Eugene H. Fram, J. Warren McClure Research Professor of Marketing, Rochester Institute of Technology

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