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Kellogg on Integrated Marketing

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Tybout, Alice, Calder, Bobby J., Calder, Bobby J.

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Kellogg on Integrated Marketing, ISBN 9780471204763 Own This Book? Sell It
ISBN-13:

9780471204763

ISBN:

0471204765

Pub Date: 2002
Publisher: John Wiley & Sons Inc Summary: This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and hel [read more]
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Product Details
ISBN-13:

9780471204763


ISBN:

0471204765


Pub Date: 2002
Publisher: John Wiley & Sons Inc

This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: ? Eric G. Berggren ? Stephen Burnett ? Bobby J. Calder ? Tom Collinger ? Adam Duhachek ? Lisa Fortini-Campbell ? Nigel Hopkins ? Dawn Iacobucci ? Richard I. Kolsky ? Maria Flores Letelier ? Edward C. Malthouse ? Francis J. Mulhern ? Lisa A. Petrison ? Andrew Razeghi ? Don E. Schultz ? Charles Spinosa ? Paul Wang

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