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Japanese Jive Wacky and Wonderful Products from Japan

by

McKeldin, Caroline

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Japanese Jive Wacky and Wonderful Products from Japan, ISBN 9780834802780 Own This Book? Sell It
ISBN-13:

9780834802780

ISBN:

0834802783

Pub Date: 1993
Publisher: Shambhala Publications, Incorporated Summary: English is widely used in Japanese product names & packaging, often with amusing or alarming results. Is this simply more copying from the West? Or is it perhaps a genuine but misguided bid for scrutability? Regardless, if the truth about Japan is revealed in the mind of its shoppers, JAPANESE JIVE will provide grist for the analysis mills of Japan watchers & pop psychologists alike. 80 pp. 8 1/2 x 5 1/2. Over 100 ph [read more]
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Product Details
ISBN-13:

9780834802780


ISBN:

0834802783


Pub Date: 1993
Publisher: Shambhala Publications, Incorporated

English is widely used in Japanese product names & packaging, often with amusing or alarming results. Is this simply more copying from the West? Or is it perhaps a genuine but misguided bid for scrutability? Regardless, if the truth about Japan is revealed in the mind of its shoppers, JAPANESE JIVE will provide grist for the analysis mills of Japan watchers & pop psychologists alike. 80 pp. 8 1/2 x 5 1/2. Over 100 photos, including 10 pp. in full color. ISBN 0-8348-0278-3. $9.95 (soft). October.

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