Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach, Fourth Edition

This is a stepping stone to understanding the scope, characteristics, entrepreneurial strategies and management aspects of commercial recreation and tourism. Topics include the history of commercial recreation, definitions, economic applications, business start-up strategies, financing, marketing, operations management, and global trends. This edition also examines industry profiles for the travel, hospitality, and local commercial recreation industries.Russell E. Brayley is the author of 'Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach, Fourth Edition', published 2001 under ISBN 9781571674753 and ISBN 1571674756.