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9780538440639

Intro To Business Finance, Marketing, Operations, Management
Intro To Business Finance, Marketing, Operations, Management
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  • ISBN-13: 9780538440639
  • ISBN: 0538440635
  • Edition: 6
  • Publication Date:
  • Publisher: Thomson Learning College

AUTHOR

SUMMARY

A complete revision of our market-leading text, INTRO TO BUSINESS introduces students to the role of business in the lives of individuals, consumers, workers, and citizens. Coverage includes small-business management, business fundamentals, career planning, social responsibility and ethics, basic economics, technology, financial operations, risk management, consumer decision-making, and insurance. This text is designed for the very first course many business students take; therefore, it covers business and finance topics with a survey-like approach.Burrow, James L. is the author of 'Intro To Business Finance, Marketing, Operations, Management', published 2005 under ISBN 9780538440639 and ISBN 0538440635.

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