5215635
9780618519996
Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.Siegel is the author of 'Internet Marketing ', published 2005 under ISBN 9780618519996 and ISBN 0618519998.
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