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International Marketing Strategy Analysis, Development and Implementation

Author: 


ISBN-13: 

9781861527721


ISBN: 

1861527721


Publisher:  Cengage Learning
Summary: This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.

Doole, Isobel is the author of International Marketing Strategy Analysis, Development and Implementation, published under ISBN 9781861527721 and 1861527721. Four International Marketing Strategy Analysis, D...evelopment and Implementation textbooks are available for sale on ValoreBooks.com, three used from the cheapest price of $3.93, or buy new starting at $80.38. [read more]

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International Marketing Strategy Analysis, Development and Implementation

ISBN-13: 9781861527721


ISBN: 1861527721


Publisher: Cengage Learning
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