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International Marketing Strategy Analysis, Development and Implementation

Author: 


ISBN-13: 

9781844800254


ISBN: 

1844800253


Edition:  4
Pub Date: 
Publisher:  Cengage Learning
Summary: This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.

Doole, Isobel is the author of International Marketing Strategy Analysis, Development and Implementation, published 2004 under ISBN 9781844800254 and 1844800253. Twenty four International Marketing Strategy... Analysis, Development and Implementation textbooks are available for sale on ValoreBooks.com, ten used from the cheapest price of $1.00, or buy new starting at $15.99. [read more]

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International Marketing Strategy Analysis, Development and Implementation

ISBN-13: 9781844800254


ISBN: 1844800253


Edition: 4th


Pub Date:
Publisher: Cengage Learning
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