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3558320

9780030330964

International Marketing, 2002 Update

International Marketing, 2002 Update
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Product details

  • ISBN-13: 9780030330964
  • ISBN: 0030330963
  • Edition: 2002 update
  • Publication Date: 2001
  • Publisher: Harcourt College Publishers

AUTHOR

Michael R. Czinkota, Ilkka Ronkainen, Michael Czinkota

SUMMARY

International Marketing, 2002 Update has been updated to offer upper-level and graduate students a text that reflects both the theory and application of international marketing.Michael R. Czinkota is the author of 'International Marketing, 2002 Update', published 2001 under ISBN 9780030330964 and ISBN 0030330963.

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