International Business The Challenges of Globalization
Author:Wild, John J., Wild, Kenneth L., Han, Jerry C. Y.
ISBN-13:
9780131024113
ISBN:
0131024116
Publisher: Prentice Hall PTR
Summary: This is a cross-functional international business text geared for both 2&4 yr. schools, it is often taught at the jr./sr. level in 4 yr. schools. This text integrates functional areas to take a more strategic or managerial perspective. This text covers the topic of culture earlier than most competing texts. This book has a "Complete Pack" visit www.prehnall.com/custombusiness.
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