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9780131747432

International Business The Challenges of Globalization
International Business The Challenges of Globalization
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  • ISBN-13: 9780131747432
  • ISBN: 0131747436
  • Edition: 4
  • Publication Date:
  • Publisher: Prentice Hall

AUTHOR

SUMMARY

Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.Wild, John J. is the author of 'International Business The Challenges of Globalization', published 2007 under ISBN 9780131747432 and ISBN 0131747436.

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