International Business The Challenges of Globalization
Author:Wild, John J., Wild, Kenneth L., Han, Jerry C. Y.
ISBN-13:
9780131747432
ISBN:
0131747436
Edition: 4
Pub Date: 2007
Publisher: Prentice Hall
Summary: Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.
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ISBN-13:
ISBN:
Edition: 4th
Pub Date: 2007
Publisher: Prentice Hall
9780131747432
ISBN:
0131747436
Edition: 4th
Pub Date: 2007
Publisher: Prentice Hall
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