30-Day No-Hassle Returns
We guarantee your satisfaction on every purchase or rental with a full refund within 30 days of your purchase date.
Fast Customer Service
If you need help, our friendly customer service team is here to help!
The Best Prices on Textbook Rentals, Guaranteed
You can shop with confidence with the best rental prices at ValoreBooks.com. If you find a lower priced rental, we will match it.

Integrated Business Communication In a Global Marketplace

Author: 


ISBN-13: 

9780470027677


ISBN: 

0470027673


Pub Date: 
Publisher:  John Wiley & Sons Inc
Summary: This is an excellent introduction to the area of Integrated Business Communication. The text provides a solid platform for those students engaged in studying professional business communication. The text is accessible with issues and concepts anchored with effective contemporary examples and case studies, supported with well integrated theories and models. The authors have defined and explored the area of 'integrated... communication' and its importance to effective business practice, an area of some focus within business strategy today. Gary Lunt, Programme Leader for the BA (Hons) Communication, Advertising & PR, School of Creative Industries, Napier University. Integrated Business Communication in a Global Marketplace stresses an interdisciplinary approach to communication through collaborative learning strategies. The book presents current theory as well as practical examples and explanations of various business communication. Underlying the discourse is the belief that communication is fundamental to effective decision-making, team-building and leadership. This user-friendly book covers communication concepts and issues from marketing, management, public relations, promotions and organisational communications. It introduces new media and social media, framing, diffusion of innovation, cultural differences and precision listening among others. Through interviews, case studies, real-world business communication examples, research studies and interactive class exercises, students are exposed to effective business communication practices. Integrated Business Communication in the Global Marketplace helps students to understand the role effective communication will play in their future business success. This book is essential reading for students studying business communication. The website wileyeurope.com/college/stuart, includes an online glossary of key terms, samples of business correspondence, and communication examples for students. It also contains PowerPoint slides, essay questions, additional case studies and a test bank with questions and answers for lecturers.

Stuart, Bonnye E. is the author of Integrated Business Communication In a Global Marketplace, published 2007 under ISBN 9780470027677 and 0470027673. Two hundred ten Integrated Business Communication In a Global Marketplace textbooks are available for sale on ValoreBooks.com, one hundred used from the cheapest price of $87.74, or buy new starting at $87.74.
 [read more]

Marketplace Prices
100 New from $87.74 100 Used from $87.74 10 Alternate from $19.64
  • Used $87.74
  • New $87.74
  • Alternate $19.64
Price + Shipping
Condition
Details
Alternate
(10 from $19.64)  IMPORTANT - Be sure to review seller comments carefully
Product Details
Integrated Business Communication In a Global Marketplace

ISBN-13: 9780470027677


ISBN: 0470027673


Pub Date:
Publisher: John Wiley & Sons Inc
Valore Books is hard to beat for cheap Integrated Business Communication In a Global Marketplace rentals, or new and used copies ready to be shipped fast.
Where's My Stuff?
Shipping & Returns