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Integrated Advertising, Promotion, And Marketing Communications

by

Clow, Kenneth E., Baack, Donald

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Integrated Advertising, Promotion, And Marketing Communications, ISBN 9780131060524 Own This Book? Sell It
ISBN-13:

9780131060524

ISBN:

013106052X

Pub Date: 2003
Publisher: Pearson Education Summary: Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software.
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Product Details
ISBN-13:

9780131060524


ISBN:

013106052X


Pub Date: 2003
Publisher: Pearson Education

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software.

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