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Integrated Advertising, Promotion, and Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications

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2 Customer Product Reviews
ISBN-13: 

9780132538961


ISBN: 

0132538962


Edition:  5
Pub Date: 
Publisher:  Prentice Hall PTR
Summary: Buy Integrated Advertising, Promotion and Marketing Communications online from Valore Books today. Seize the chance to get the best deals thanks to our marketplace of affordable pre-owned text books. This book was written by Kenneth E Clow and Donald Baack and published in 2010. The publisher was Prentice Hall PTR and this is the 5th edition so far. If you are studying this area of marketing, you'll benefit from chea...p Integrated Advertising, Promotion and Marketing Communications copies as provided by us. You can rent as well if you prefer, depending on your needs, so try our ever popular website today.

Clow, Kenneth E. is the author of Integrated Advertising, Promotion, and Marketing Communications, published 2010 under ISBN 9780132538961 and 0132538962. Four hundred sixty seven Integrated Advertising, Promotion, and Marketing Communications textbooks are available for sale on ValoreBooks.com, two hundred seventy two used from the cheapest price of $14.95, or buy new starting at $64.73.
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Ships From: Ogden, UT Shipping: Standard, Expedited Comments: RENTAL: Supplemental materials are not guaranteed (access codes, DVDs, workbooks). We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! ... [more] RENTAL: Supplemental materials are not guaranteed (access codes, DVDs, workbooks). We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our voice? Call us toll free anytime at 855-200-0021 or email us at valore@CampusBookR [less]
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    We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our vo [more]

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  • 2 REVIEWS
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  • by Samantha

    The entire book from beginning to end was more than helpful with this class I was taking.

    How easily understandable the material was, it was very easy to read the chapters and do the homework. Things were explained very well and I did extremely well in the class thanks in part to this book.

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  • by Luke

    This book holds a wealth of important knowledge for any student in an advertising class. Even if your professor chooses a different book I highly recommend this book. It is written a little monotonously but that is not too bad to get over once you start grasping an understanding of the concepts. GREAT BOOK!

    The case studies. This book goes in depth on a variety of different case studies that are real world situations. They are not made up so if provides the chance to grasp an understanding of the real world concepts and problems that go into advertising and promotions for a company.

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Product Details
Integrated Advertising, Promotion, and Marketing Communications

ISBN-13: 9780132538961


ISBN: 0132538962


Edition: 5th


Pub Date:
Publisher: Prentice Hall PTR
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