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Integrated Advertising, Promotion, And Marketing Communications

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Clow, Kenneth E., Baack, Donald E.

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Integrated Advertising, Promotion, And Marketing Communications, 3rdth Edition, ISBN 9780131866225 Own This Book? Sell It
ISBN-13:

9780131866225

ISBN:

0131866222

Edition: 3rd Pub Date: 2006
Publisher: Prentice Hall Summary: Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software.
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Product Details
ISBN-13:

9780131866225


ISBN:

0131866222


Edition: 3rd
Pub Date: 2006
Publisher: Prentice Hall

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software.

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