Integrated Advertising, Promotion, And Marketing Communications
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Publisher: Prentice Hall Summary: Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software.
9780131866225
ISBN:0131866222
Edition: 3rd Pub Date: 2006Publisher: Prentice Hall Summary: Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software.
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ISBN-13:
ISBN:
Edition: 3rd
Pub Date: 2006
Publisher: Prentice Hall
9780131866225
ISBN:
0131866222
Edition: 3rd
Pub Date: 2006
Publisher: Prentice Hall
Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software.
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