Insights: Readings in Marketing - William G. Zikmund - Hardcover
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ISBN-13:
9780314056641
ISBN:0314056645
Edition: 1st Publisher: CENGAGE Learning Summary: This alternate version of Zikmund and d'Amico's successful Marketing, 4e (West, 1993) offers consolidated but not watered down coverage of marketing principles. Relationship marketing is integrated throughout the text, as are other topics such as direct marketing and strategic alliances.
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Product Details
ISBN-13:
ISBN:
Edition: 1st
Publisher: CENGAGE Learning
9780314056641
ISBN:
0314056645
Edition: 1st
Publisher: CENGAGE Learning
This alternate version of Zikmund and d'Amico's successful Marketing, 4e (West, 1993) offers consolidated but not watered down coverage of marketing principles. Relationship marketing is integrated throughout the text, as are other topics such as direct marketing and strategic alliances.
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