Improving Time to Profit: Customer Focused Strategies for Marketing and Sales
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Publisher: iUniverse, Incorporated Summary: There is power when systems and processes are aligned to service the customer. It is through the coherence of strategies and tactics that success becomes inevitable. Just as a laser beam is powerful because of the coherence and singularity of its wavelength, profitability is a result of the coherence of internal processes and systems. The goal of this book is to provide an awareness of the three models that Marketing [read more]
9780595221967
ISBN:0595221963
Edition: 1st Pub Date: 2002Publisher: iUniverse, Incorporated Summary: There is power when systems and processes are aligned to service the customer. It is through the coherence of strategies and tactics that success becomes inevitable. Just as a laser beam is powerful because of the coherence and singularity of its wavelength, profitability is a result of the coherence of internal processes and systems. The goal of this book is to provide an awareness of the three models that Marketing [read more]
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ISBN-13:
ISBN:
Edition: 1st
Pub Date: 2002
Publisher: iUniverse, Incorporated
9780595221967
ISBN:
0595221963
Edition: 1st
Pub Date: 2002
Publisher: iUniverse, Incorporated
There is power when systems and processes are aligned to service the customer. It is through the coherence of strategies and tactics that success becomes inevitable. Just as a laser beam is powerful because of the coherence and singularity of its wavelength, profitability is a result of the coherence of internal processes and systems. The goal of this book is to provide an awareness of the three models that Marketing and Sales use to make not only correct decisions, but also winning decisions.
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