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9780072926026

Image by Design From Corporate Vision to Business Reality

Image by Design From Corporate Vision to Business Reality
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Product details

  • ISBN-13: 9780072926026
  • ISBN: 0072926023
  • Edition: 2
  • Publication Date: 1997
  • Publisher: McGraw-Hill Create (TM)

AUTHOR

Chajet, Clive, Shachtman, Tom

SUMMARY

This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact and cost effectiveness.Chajet, Clive is the author of 'Image by Design From Corporate Vision to Business Reality', published 1997 under ISBN 9780072926026 and ISBN 0072926023.

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