Humor in the Advertising Business Theory, Practice, and Wit
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Publisher: Rowman & Littlefield Publishers, Incorporated Summary: Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. [read more]
9780742554269
ISBN:0742554260
Pub Date: 2007Publisher: Rowman & Littlefield Publishers, Incorporated Summary: Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. [read more]
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Product Details
ISBN-13:
ISBN:
Pub Date: 2007
Publisher: Rowman & Littlefield Publishers, Incorporated
9780742554269
ISBN:
0742554260
Pub Date: 2007
Publisher: Rowman & Littlefield Publishers, Incorporated
Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
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