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How Voters Change The 1987 British Election Campaign in Perspective

Author: 


ISBN-13: 

9780198273424


ISBN: 

0198273428


Publisher:  Oxford University Press, Incorporated
Summary: This study highlights the power of governments to manipulate economic expectation and dominate mass media, thereby effecting voter change. Based upon a sequence of five interviews with approximately 1500 voters, this study reveals the nature, extent, and causes of rapid changes of political allegiance. The study begins with an analysis of Margaret Thatcher's third election campaign to restore her government's popular...ity, and then with the short, official, campaign in May and June 1987, charting day-to-day changes in public opinion and linking them to the changing content of television news. Finally, the authors examine voters' reactions to the electoral process and the election result. Students of British politics, survey methods, and mass media research will find this study provides new insight into the electoral process.

Miller, William L. is the author of How Voters Change The 1987 British Election Campaign in Perspective, published under ISBN 9780198273424 and 0198273428. Four How Voters Change The 1987 British Election Campaign in Perspective textbooks are available for sale on ValoreBooks.com, three used from the cheapest price of $26.39, or buy new starting at $60.98.
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ISBN-13: 9780198273424


ISBN: 0198273428


Publisher: Oxford University Press, Incorporated
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