How to Choose a Winning Title A Guide for Writers, Editors, and Publishers
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ISBN-13:
9780897745406
ISBN:089774540X
Publisher: Greenwood Publishing Group, Incorporated Summary: All too often a weak or inappropriate title prevents a book from being noticed by its intended audience. Book marketing expert Nat G. Bodian applies his nearly thirty years of experience, together with information from many colleagues, in How to Choose a Winning Title. This quick-reference volume answers questions and provides numerous ideas on titling. Organized for easy use, all types of books are discussed from sc [read more]
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ISBN-13:
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Publisher: Greenwood Publishing Group, Incorporated
9780897745406
ISBN:
089774540X
Publisher: Greenwood Publishing Group, Incorporated
All too often a weak or inappropriate title prevents a book from being noticed by its intended audience. Book marketing expert Nat G. Bodian applies his nearly thirty years of experience, together with information from many colleagues, in How to Choose a Winning Title. This quick-reference volume answers questions and provides numerous ideas on titling. Organized for easy use, all types of books are discussed from sci-tech, business, cookbooks, and engineering to reference and college publications.
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