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How to Check out the Competition: A Complete Plan for Investigating Your Market - John M. Kelly - Paperback

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Kelly, John M.

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How to Check out the Competition: A Complete Plan for Investigating Your Market - John M. Kelly - Paperback, ISBN 9780471856702 Own This Book? Sell It
ISBN-13:

9780471856702

ISBN:

0471856703

Publisher: Wiley & Sons, Incorporated, John Summary: Injecting a Competitive Approach in Your Planning Process. Why You Need Systematic Competitive Analysis. Advance Planning for a Competitive Analysis Program. Laying the Foundation for a Competitive Analysis System. Developing Research Techniques and In-House Information Sources. How to Gather Information from Competitor and Trade Sources. How to Gather Information from Published and Government Sources. How to Gather  [read more]
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Product Details
ISBN-13:

9780471856702


ISBN:

0471856703


Publisher: Wiley & Sons, Incorporated, John

Injecting a Competitive Approach in Your Planning Process. Why You Need Systematic Competitive Analysis. Advance Planning for a Competitive Analysis Program. Laying the Foundation for a Competitive Analysis System. Developing Research Techniques and In-House Information Sources. How to Gather Information from Competitor and Trade Sources. How to Gather Information from Published and Government Sources. How to Gather Information from Third-Party Sources. Organizing and Communicating Competitive Information. Competitive Analysis Worksheet. Developing a Framework for Your Competitive Analysis Program. How to Evaluate a Competitors2 Operations. How to Evaluate Competitors2 Administration and Finances. Basing Your Counterattacks on Your Competitors2 Strategies. Putting Competitive Analysis to Work for You. Taking a Look at International Competitive Analysis. Appendixes. Index.

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