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How to Advertise and Promote Your Small Business

by

Siegel, Gonnie M.

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How to Advertise and Promote Your Small Business, ISBN 9780471040323 Own This Book? Sell It
ISBN-13:

9780471040323

ISBN:

0471040320

Publisher: Wiley & Sons, Incorporated, John Summary: Introduction. How to Begin to Promote Your Business. Promotion: The Sky is Not the Limit. Publicity and the Media. Community Relations. Advertising Your Business. Planning a Budget and Setting Advertising Priorities. Selecting Your Advertising Media. How to Create an Ad. Direct Mail. Measuring Advertising and Publicity. Advertising and Publicity: The Perfect Business Marriage. Conclusion.
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ISBN-13:

9780471040323


ISBN:

0471040320


Publisher: Wiley & Sons, Incorporated, John

Introduction. How to Begin to Promote Your Business. Promotion: The Sky is Not the Limit. Publicity and the Media. Community Relations. Advertising Your Business. Planning a Budget and Setting Advertising Priorities. Selecting Your Advertising Media. How to Create an Ad. Direct Mail. Measuring Advertising and Publicity. Advertising and Publicity: The Perfect Business Marriage. Conclusion.

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