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How Customers Think Essential Insights into the Mind of the Market

by

Zaltman, Gerald

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How Customers Think Essential Insights into the Mind of the Market, ISBN 9781578518265 Own This Book? Sell It
ISBN-13:

9781578518265

ISBN:

1578518261

Pub Date: 2003
Publisher: Perseus Distribution Services Summary: Gerald Zaltman is a Professor of Marketing at Harvard Business School and a Fellow at Harvard University's interdisciplinary Mind, Brain, Behavior Initiative.
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Product Details
ISBN-13:

9781578518265


ISBN:

1578518261


Pub Date: 2003
Publisher: Perseus Distribution Services

Gerald Zaltman is a Professor of Marketing at Harvard Business School and a Fellow at Harvard University's interdisciplinary Mind, Brain, Behavior Initiative.

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