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Hospitality Marketing Management
Hospitality Marketing Management
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Hospitality Marketing Management

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2 Customer Product Reviews
ISBN-13: 

9780470088586


ISBN: 

0470088583


Edition:  5
Pub Date: 
Publisher:  Wiley
Summary: The ticket to successful marketing campaigns for the hospitality trade While the essentials of marketing are applicable everywhere, marketing for hospitality carries its own unique demands and circumstances. Moreover, the hospitality and tourism industry has developed and matured in recent years: today's hospitality marketer needs to be equally as concerned with service and Internet optimization as with traditional m...arketing techniques. Reid and Bojanic's Hospitality Marketing Management-now in its Fifth Edition -is a comprehensive resource that explores the foundations of marketing in the hospitality industry and its unique themes, including: The roles of service and customer satisfaction in hospitality Specific ways to achieve guest satisfaction through an understanding of consumer behavior, market segmentation, and positioning Developing a marketing plan Strategies for promotion and advertising Pricing strategy This new Fifth Edition also reflects recent trends and changes in the hospitality and tourism industry with new or expanded coverage of topics such as: International marketing in a global economy Tourism and destination marketing Taking advantage of Internet marketing opportunities With a practical focus on the application of marketing in the industry, Hospitality Marketing Management, Fifth Edition delivers all the tools readers need to successfully execute marketing campaigns for a hospitality business, no matter their specialty.

Robert D. Reid is the author of Hospitality Marketing Management, published 2009 under ISBN 9780470088586 and 0470088583. Six hundred forty four Hospitality Marketing Management textbooks are available for sale on ValoreBooks.com, seventy eight used from the cheapest price of $94.43, or buy new starting at $76.43.
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  • by Holly

    Marketing, marketing marketing. I have no knowledge of how to better market or why it is a necessary part of management for any business. This book helped me discover key components why it is important to market a hospitality business as well as how to do so effectively.

    I learned that it's not as important what you're doing within your business if you're not able to let others know about it so you can grow and be successful. There is success to be had by many in the hospitality work and this book helped me be wise in the way I market and direct a business.

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  • by Wayne

    this book was the 2nd best book we have had so far. the only thing i would change would be somehow to better explain the calculations of ratios in impacts of visitors per year ratios. the formulas were a little confusing and if they were broken down a little more and more detail was added t explanation would be great.

    i learned that companies are always looking to increase occupancy rate and visits and have a lot of obstacles to overcome to make a profit. new ideas and approaches are always being explored.

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Product Details
Hospitality Marketing Management

ISBN-13: 9780470088586


ISBN: 0470088583


Edition: 5th


Pub Date:
Publisher: Wiley
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