199413
9780471354628
Hospitality Marketing Management, 3rd Edition
by Robert D. Reid, David C. Bojanic
325
About this item
- Condition: Good
- Provider: Ergodebooks Contact
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Product details
- ISBN-13: 9780471354628
- ISBN: 0471354627
- Edition: 3
- Publication Date: 2000
- Publisher: Wiley
AUTHOR
SUMMARY
David C. Bojanic is Professor of Marketing in the Department of Hotel, Restaurant, and Travel Administration at the University of Massachusetts, Amherst. Robert D. Reid is Dean of the College of Business and Professor of Hospitality Management and Marketing at James Madison University in Harrisonburg, Virginia.Robert D. Reid is the author of 'Hospitality Marketing Management, 3rd Edition', published 2000 under ISBN 9780471354628 and ISBN 0471354627.
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