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Hospitality Manager's Guide to Wines, Beers, and Spirits

by

Schmid, Albert W. A.

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Hospitality Manager's Guide to Wines, Beers, and Spirits, ISBN 9780132059688 Own This Book? Sell It
ISBN-13:

9780132059688

ISBN:

0132059681

Pub Date: 2008
Publisher: Prentice Hall Summary: This introduction to the history, science and varieties of alcoholic beverages is essential for todays hospitality manager. Written as a practical guide, this book helps managers understand wines, beers and spiritsofrom the history of alcohol to the marketing and selling of it. The user-friendly approach teaches wine by the grape, beers by the type of yeast used in fermentation, and spirits by breaking them into two  [read more]
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Product Details
ISBN-13:

9780132059688


ISBN:

0132059681


Pub Date: 2008
Publisher: Prentice Hall

This introduction to the history, science and varieties of alcoholic beverages is essential for todays hospitality manager. Written as a practical guide, this book helps managers understand wines, beers and spiritsofrom the history of alcohol to the marketing and selling of it. The user-friendly approach teaches wine by the grape, beers by the type of yeast used in fermentation, and spirits by breaking them into two categories (aged or non-aged and fruit or grain-based). This edition includes a new forward by Ken Rubin, a logical reorganization of early chapters, and material devoted to the management and marketing of beverage operations.

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