Health Care Marketing Management (Health Care Management Review)

This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.Montague Brown is the author of 'Health Care Marketing Management (Health Care Management Review)', published 1992 under ISBN 9780834203020 and ISBN 0834203022.