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Health Care Marketing Management






Publisher:  Jones & Bartlett Publishers, Incorporated
Summary: This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Managem...ent on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.

Brown, Montague is the author of Health Care Marketing Management, published under ISBN 9780834203020 and 0834203022. Thirteen Health Care Marketing Management textbooks are available for sale on ValoreBooks.com, and thirteen used from the cheapest price of $3.94.
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ISBN-13: 9780834203020

ISBN: 0834203022

Publisher: Jones & Bartlett Publishers, Incorporated
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