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Health Care Marketing Management (Health Care Management Review)

Health Care Marketing Management (Health Care Management Review)






Edition:  1st
Pub Date: 
Publisher:  Jones & Bartlett Publishers
Summary: This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Managem...ent on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization. [read more]

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Product Details
Health Care Marketing Management (Health Care Management Review)

ISBN-13: 9780834203020

ISBN: 0834203022

Edition: 1stth

Pub Date:
Publisher: Jones & Bartlett Publishers
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