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Health Care Marketing Management (Health Care Management Review)

Author: 


ISBN-13: 

9780834203020


ISBN: 

0834203022


Edition:  1st
Pub Date: 
Publisher:  Jones & Bartlett Publishers
Summary: This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Managem...ent on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.

Montague Brown is the author of Health Care Marketing Management (Health Care Management Review), published 1992 under ISBN 9780834203020 and 0834203022. Four Health Care Marketing Management (Health Care Management Review) textbooks are available for sale on ValoreBooks.com, and four used from the cheapest price of $0.01.
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Health Care Marketing Management (Health Care Management Review)

ISBN-13: 9780834203020


ISBN: 0834203022


Edition: 1stth


Pub Date:
Publisher: Jones & Bartlett Publishers
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