Harmony Versus Conflict in Asian Business Managing in a Turbulent Era
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Publisher: Palgrave Macmillan Summary: A timely evaluation of how a harmonious business environment can be created and managed successfully in an increasingly turbulent era. The contributors explore Chinese cultural values, entry strategy, the impact of SARS on marketing, corporate governance, technology transfer, and the role of trust and ethics.
9780230542921
ISBN:0230542921
Pub Date: 2007Publisher: Palgrave Macmillan Summary: A timely evaluation of how a harmonious business environment can be created and managed successfully in an increasingly turbulent era. The contributors explore Chinese cultural values, entry strategy, the impact of SARS on marketing, corporate governance, technology transfer, and the role of trust and ethics.
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Product Details
ISBN-13:
ISBN:
Pub Date: 2007
Publisher: Palgrave Macmillan
9780230542921
ISBN:
0230542921
Pub Date: 2007
Publisher: Palgrave Macmillan
A timely evaluation of how a harmonious business environment can be created and managed successfully in an increasingly turbulent era. The contributors explore Chinese cultural values, entry strategy, the impact of SARS on marketing, corporate governance, technology transfer, and the role of trust and ethics.
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