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Handbuch Medienmanagement

by

Scholz, Christian

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Handbuch Medienmanagement, ISBN 9783540235408 Own This Book? Sell It
ISBN-13:

9783540235408

ISBN:

354023540X

Pub Date: 2006
Publisher: Springer Summary: Dieses Buch liefert einen Aoeberblick A1/4ber alle wichtigen Aspekte des Medienmanagements. ZusAtzlich ermAglichen Grundlagenartikel zum Medienmanagement aus interdisziplinArer Perspektive ein umfassendes VerstAndnis der Medienbranche, ihrer Wirkungen und Handlungsimplikationen. FA1/4hrende Vertreter aus dem Feld der Medien geben einen umfassenden Einblick in den State-of-the-Art des Gebiets. Durch die ebenfalls enth [read more]
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Product Details
ISBN-13:

9783540235408


ISBN:

354023540X


Pub Date: 2006
Publisher: Springer

Dieses Buch liefert einen Aoeberblick A1/4ber alle wichtigen Aspekte des Medienmanagements. ZusAtzlich ermAglichen Grundlagenartikel zum Medienmanagement aus interdisziplinArer Perspektive ein umfassendes VerstAndnis der Medienbranche, ihrer Wirkungen und Handlungsimplikationen. FA1/4hrende Vertreter aus dem Feld der Medien geben einen umfassenden Einblick in den State-of-the-Art des Gebiets. Durch die ebenfalls enthaltenen Perspektiven anderer, nicht betriebswirtschaftlicher Fachdisziplinen a " die hier integrativ zusammenfA1/4gt werden a " eignet sich das Handbuch auch als Literatur fA1/4r managementbezogene Fragestellungen aus den Disziplinen Medienrecht, Medienpsychologie, MedienAkonomie und Kommunikationswissenschaft.

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