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Gonzo Marketing Winning Through Worst Practices

by

Locke, Christopher

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Gonzo Marketing Winning Through Worst Practices, ISBN 9780738207698 Own This Book? Sell It
ISBN-13:

9780738207698

ISBN:

0738207691

Publisher: Basic Books Summary: Christopher Locke's guide promotes an effective method of marketing ideas undistorted by hype using the Internet. Gonzo Marketing provides a counter-intuitive, but highly pragmatic, approach to working in the new online marketplace.
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Product Details
ISBN-13:

9780738207698


ISBN:

0738207691


Publisher: Basic Books

Christopher Locke's guide promotes an effective method of marketing ideas undistorted by hype using the Internet. Gonzo Marketing provides a counter-intuitive, but highly pragmatic, approach to working in the new online marketplace.

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