Global Competitive Strategy
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ISBN-13:
Publisher: Cambridge Univ Pr Summary: Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace. Four extended case studies are included.
9780521880817
ISBN:0521880815
Pub Date: 2007Publisher: Cambridge Univ Pr Summary: Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace. Four extended case studies are included.
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Product Details
ISBN-13:
ISBN:
Pub Date: 2007
Publisher: Cambridge Univ Pr
9780521880817
ISBN:
0521880815
Pub Date: 2007
Publisher: Cambridge Univ Pr
Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace. Four extended case studies are included.
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