Global Competitive Strategy
Author:Spulber, Daniel F.
ISBN-13:
9780521880817
ISBN:
0521880815
Pub Date: 2007
Publisher: Cambridge Univ Pr
Summary: Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace. Four extended case studies are included.
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