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Fundamentals of International Business With Infotrac

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Czinkota, Michael R., Ronkainen, Ilkka A., Moffett, Michael H.

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Fundamentals of International Business With Infotrac, ISBN 9780324259643 Own This Book? Sell It
ISBN-13:

9780324259643

ISBN:

0324259646

Pub Date: 2003
Publisher: Cengage South-Western Summary: Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and  [read more]
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Product Details
ISBN-13:

9780324259643


ISBN:

0324259646


Pub Date: 2003
Publisher: Cengage South-Western

Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and graphs. Contemporary business situations and critical events are featured and discussed in each chapter'with special attention to the impact technology. Throughout the text every effort has been made to present complex ideas in an easy-to-understand language and format.

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