From Acorns, How to Start Your Business from Scratch

9780273712527

0273712527

Fantastic! I wish this book was around when I started in business.”Sir Tom HunterThis book could make you a fortune. Packed with tips, invaluable insights and sound advice.”The Sunday PostThe best book for starting your own business. It's simple-to-read advice from someone who's been and done it and got the T-shirt.”Esquire magazineThinking of starting a business? Chances are you will be excited by your ideas, but daunted by what lies ahead. Most start-up guides make that feeling worse by overloading you with information, yet missing out the essentials you need to focus on to succeed.From Acorns is different. Free from jargon and full of practical tips, wisdom and inspiration from countless entrepreneurs, it's the only guide that tells you exactly what you need to know - no frills, no complications.An instant bestseller on launch, From Acorns has helped countless people build brilliant businesses. Now in its second edition, it's been expanded to include information for small start-ups and those with ambitious growth plans. Inside you'll find:The entrepreneur's Ten Commandments When to use crying as a negotiating technique Eleven ways to come up with a brilliant idea Make yourself a better entrepreneur in three exercises The Wizard of Oz school of marketing Slaying the dragons - how to win at pitches Ask the bride to dance - how to get a mentor