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Franchising An International Perspective






Publisher:  Routledge
Summary: Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many re...searchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.

Stanworth, John is the author of Franchising An International Perspective, published under ISBN 9780415284196 and 0415284198. Four Franchising An International Perspective textbooks are available for sale on ValoreBooks.com, three used from the cheapest price of $2.72, or buy new starting at $97.78.
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Franchising An International Perspective

ISBN-13: 9780415284196

ISBN: 0415284198

Publisher: Routledge
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