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Framework for Marketing Management

by

Kotler, Philip, Keller, Kevin Lane

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Framework for Marketing Management, 3rdth Edition, ISBN 9780131452589 Own This Book? Sell It
ISBN-13:

9780131452589

ISBN:

0131452584

Edition: 3rd Pub Date: 2006
Publisher: Prentice Hall Summary: The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text represents a guide to these news ways of buying and selling, showing how marketers can make the most of the new technology.
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Product Details
ISBN-13:

9780131452589


ISBN:

0131452584


Edition: 3rd
Pub Date: 2006
Publisher: Prentice Hall

The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text represents a guide to these news ways of buying and selling, showing how marketers can make the most of the new technology.

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