Foundations of Net-Enhanced Organizations

9780471443773

0471443778

Essential e-business strategies in the networked economyNow you can get the knowledge, tools, and strategies you need to do business in the networked economy. FOUNDATIONS OF NET-ENHANCED ORGANIZATIONS explores the ways in which organizations, particularly profit-making organizations, can become technically and operationally proficient in an increasingly networked world.Covering a broad range of topics, this latest addition to Wiley's new series on Net-Enhanced Organization (NEO) provides you with valuable insights into why the revolution in networked enterprises makes sense from an economic standpoint, presents a layman's view of how the underlying information technologies actually work, and equips you with corporate strategies, business models, and marketing tactics for introducing successful net-enhanced systems.Features Covers a broad selection of topics. Presents integrated coverage of technology and business models for the net-enhanced organization. Focuses on proven models and strategies, rather than going into depth on e-business technologies. A robust Web site presents frequent updates to the text's contents.What's NEO?New technologies, new strategies, new terminologies... The NEO series is designed to help students respond to the latest changes and trends in the rapidly developing field of e-business. The Wiley Series on Net-Enhanced Organizations (NEO) gives students the resources they need to develop a comprehensive understanding of e-business and its technologies underpinnings-essential knowledge in the Internet age.