Focus Groups
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9780803955677
ISBN:0803955677
Publisher: SAGE Publications, Incorporated Summary: Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements: " - Vignettes" drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. " - Designing questions" for asking effective questions to draw out a group and h [read more]- 30-Day No-Hassle Returns
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9780803955677
ISBN:
0803955677
Publisher: SAGE Publications, Incorporated
Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements: " - Vignettes" drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. " - Designing questions" for asking effective questions to draw out a group and how to refine them based on the group's responses. " - Collaborative Approach" updated to address the latest ways to implement the empowerment and action research. " - Budgeting" how to more effectively budget for a focus group " - Coding" how to more effectively use existing software packages to code and analyze the results of a focus group.
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