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Focus Groups Theory and Practice

by

Stewart, David, Shamdasani, Prem N.

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Focus Groups Theory and Practice, ISBN 9780803933903 Own This Book? Sell It
ISBN-13:

9780803933903

ISBN:

0803933908

Publisher: SAGE Publications, Incorporated Summary: Stressing the unique interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this book provides a systematic treatment of focus group interviews within the context of social science research and theory. It also brings together the substantial literature on group processes and the analysis of qualitative data.
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Product Details
ISBN-13:

9780803933903


ISBN:

0803933908


Publisher: SAGE Publications, Incorporated

Stressing the unique interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this book provides a systematic treatment of focus group interviews within the context of social science research and theory. It also brings together the substantial literature on group processes and the analysis of qualitative data.

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