Fashion from Concept to Consumer
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9780131590335
ISBN:0131590332
Edition: 9th Pub Date: 2007Publisher: Prentice Hall Summary: 9 th Edition FASHION From Concept to Consumer By Gini Stephens Frings New and updated information in all four parts and 190 illustrations: Fashion Fundamentals: Changing U.S. demographics New developments in globalization, sourcing, imports, and quota elimination The newest trade agreements Latest technological advances in garment and textile production, fashion business communications, E-commerce, database marketing [read more]
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9780131590335
ISBN:
0131590332
Edition: 9th
Pub Date: 2007
Publisher: Prentice Hall
9 th Edition FASHION From Concept to Consumer By Gini Stephens Frings New and updated information in all four parts and 190 illustrations: Fashion Fundamentals: Changing U.S. demographics New developments in globalization, sourcing, imports, and quota elimination The newest trade agreements Latest technological advances in garment and textile production, fashion business communications, E-commerce, database marketing, and merchandise information systems New resources for color and design New information on fashion forecasting and market research Updates on fashion services, web sites, and publications Textiles: Newest high-tech fiber development including PLA, spider silk, and casein Trends in textile product development, production, and marketing Nano-technology and "Smart" or "Performance" fabrics New statistics and technical information New marketing strategies Garment packages and imports New information on trims Manufacturing: Newest information on designers and international fashion centers New designer profiles The changing role of manufacturing Product data management systems Update on global sourcing and imports Brand extensions and acquisitions New information on accessory product development and marketing New information on trade shows, updates on locations and timing of markets Runway vs. showroom Manufacturer/retailer relationships Retailing: &mid
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