Fashion Advertising+promotion
Author:Diamond, Jay
ISBN-13:
9780827356269
ISBN:
0827356269
Publisher: Delmar Cengage Learning
Summary: Explore the specialized advertising and promotion methods used by fashion designers and manufacturers, retailers, materials processors, resident buying offices, fashion forecasters trade associations, expositions and more by using this text. It includes all of the print and broadcast media used in advertising, and the special promotions and events that are employed in the fashion industry.
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