Exploring Package Design
Author:Groth, Chuck
ISBN-13:
9781401872175
ISBN:
1401872174
Pub Date: 2005
Publisher: Thomson Learning
Summary: This text examines the process for creating high-impact packaging from identifying a target audience and developing package forms to creating mock-ups and facilitating the production process. It also illustrates concepts and principles with case studies and commentary from package design professionals.
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