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9781401872175

Exploring Package Design
Exploring Package Design
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  • ISBN-13: 9781401872175
  • ISBN: 1401872174
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  • Publisher: Thomson Learning

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SUMMARY

This text examines the process for creating high-impact packaging from identifying a target audience and developing package forms to creating mock-ups and facilitating the production process. It also illustrates concepts and principles with case studies and commentary from package design professionals.Groth, Chuck is the author of 'Exploring Package Design ', published 2005 under ISBN 9781401872175 and ISBN 1401872174.

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