Exploring Marketing Research With Infotrac
$170.95
99%off
$170.88
and may have some markings
on the inside. 100% Money
Bac... [more] Shows some signs of wear,
and may have some markings
on the inside. 100% Money
Back Guarantee. Shipped to
over one million happy
customers. Your purchase
benefits world literacy! [less]
Own This Book? Sell It
9780324181487
ISBN:0324181485
Edition: 8th Pub Date: 2002Publisher: Thomson Learning Summary: Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition. W [read more]
- 30-Day No-Hassle Returns
- Fast, Same-Day Customer Service
- The Best Prices on Textbook Rentals
- Find student loan options quickly and easily
- Compare loans to find the best fit for you
- Apply for the loan that meets your needs
9780324181487
ISBN:
0324181485
Edition: 8th
Pub Date: 2002
Publisher: Thomson Learning
Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.
- Track your recent orders.
- See our shipping rates & policies.
- Return an item (here's our Return Policy).
