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Essentials of Marketing-..std.gde.+wkbk

by

Lamb, Charles W., Jr., Hair, Joseph F., Jr., McDaniel, Carl

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Essentials of Marketing-..std.gde.+wkbk, ISBN 9780324043785 Own This Book? Sell It
ISBN-13:

9780324043785

ISBN:

0324043783

Publisher: CENGAGE Learning Summary: This text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. The book features in-depth coverage of marketing hot topics and an on-line Internet marketing chapter.
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Product Details
ISBN-13:

9780324043785


ISBN:

0324043783


Publisher: CENGAGE Learning

This text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. The book features in-depth coverage of marketing hot topics and an on-line Internet marketing chapter.

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