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Essentials of Marketing
Essentials of Marketing
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Essentials of Marketing

Author: 


2 Customer Product Reviews
ISBN-13: 

9780538478342


ISBN: 

0538478349


Edition:  7
Pub Date: 
Publisher:  South-Western College Pub
Summary: Lamb, Charles W. is the author of Essentials of Marketing, published 2011 under ISBN 9780538478342 and 0538478349. Seven hundred thirty seven Essentials of Marketing textbooks are available for sale on ValoreBooks.com, one hundred thirty seven used from the cheapest price of $90.73, or buy new starting at $139.00.

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Essentials of Marketing Rental Terms
Due Date: 11/12/14
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Condition: Used - Very Good Renter: Renter Rating: (2,374) 89%
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  • Renter: CampusBookRentals
  • Renter Rating: (2,091) 94%Recommended Seller
  • Ships from: Ogden, UT
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    We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our vo [more]

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  • Renter: Marketplace Rentals
  • Renter Rating: (8,058) 82%Recommended Seller
  • Ships from: Columbus, OH
  • Shipping Methods: Standard, Expedited
  • Comments:
    All orders ship SAME or NEXT business day. Expedited shipments will be received in 1-5 business days within the United States. We proudly ship to APO/FPO addresses. 100% Satis [more]

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Customer Product Reviews
  • 2 REVIEWS
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  • 4 star(2)
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  • 1 star(0)
Average Customer Review
(2 customer reviews)
  • by Kyle

    This is a very informative and educational book; however, the detail about real-life situations are lacking. To elaborate, I mean the terms and theories are present but the application real-life examples make it harder at times to relate to.

    The essentials to this book are: what is marketing, how to market, and why marketing is important.

    read more
  • by Yazmin

    It has a lot of helpful information need for class.

    In general the whole book is very helpful. I found it very easy to read and understand which help me a lot during my studying

    read more
Product Details
Essentials of Marketing

ISBN-13: 9780538478342


ISBN: 0538478349


Edition: 7th


Pub Date:
Publisher: South-Western College Pub
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